SocialMediaPlus - Schedule of Events

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SocialMediaPlus Business Summit Schedule

SocialMediaPlus will have over 20 sessions, and our speakers and seminars have been engaged specifically to ensure that we offer valuable content to FOUR distinct line-of-business managers: a) CEO/President/Business Owners, b) Human Resources, c) Sales and d) Marketing. We will also be offering an Advanced track of sessions targeted to the business person who already has some experience using social media in their business.

Each attendee will have the opportunity to participate in any of the seminars being presented, but generally, the seminars have been broken down to cater towards a specific line-of-business manager:

General Information:	2 sessions
Executive Track:	4 sessions
Human Resources/Recruiting Track:	4 sessions
Marketing Track:	4 sessions
Sales Track:	3 sessions
Advanced Track:	4 sessions

Morning Schedule

7:00am	8:00am	9:00am	10:10am	11:10am
Registration	Keynote Speaker: How Great Brands Use Social Media: Lessons from the Trenches Rohit Bhargava Ogilvy	Social Media & the C-Suite Sue Marks Pinstripe	Small Business and social media Shashi Ballamkonda Network Solutions	Leveraging Social Media to Listen and Respond to Stakeholders Richard Pesce Sprint Nextel
		Lead, Follow, or Get out of the Web Bill Lublin Social Media Marketing Institute	Aligning Marketing and Sales in a 2.0 World Garth Moulton Jigsaw.com	Social Media for B to B Beth Harte Serengeti Communications
		IT, Analytics and Social Media Scott Reese Wool.labs	Social Media in the Workplace Kathy O'Reilly Monster	Leveraging the Cloud for Social Media Ed Laczynski LTech
		The Future of Recruiting is Social Brian Cavoli JCSI	Social Media 101 Whitney Hoffman Hoffman Digital Media	Title TBD

Afternoon Schedule

12:00pm	1:10pm	2:10pm	3:30pm	5:00pm
Lunch	Measuring Social Media Effectiveness Connie Bensen Alterian	How to develop, implement, measure, and manage a program Valeria Maltoni Conversation Agent LLC	Social & Search: What's the Real Link b/w Search Marketing (both SEO & PPC) and Social Media Marketing?	Exec Panel Participants TBA
	Sales & Social Media David Thompson Genius.com	Integrating Social Media into Your Mobile Experience Doug Bellenger Motivas	Social Media in Sales: The Return of the Customer Relationship Kevin Popovic Ideahaus	Marketing Panel Moderator: Rick Alcantara Tara Communications
	The State and Future of Social Media Shel Holtz Holtz Communications & Technologies	Web 2.0 Tools for Employee Engagement	Legal Risks (and How to Avoid Them) of Social Media and Hiring Molly DiBianca Young Conaway Stargatt & Taylor LLP	IT Panel Participants TBA
	Growing Your Creative Passion Gloria Bell Red Stapler Consulting & Philly Social Media Club	The Art of Conversation: Engaging Fans, Friends and Foes Jason Falls Social Media Explorer	Social Media and Healthcare Phil Baumann CareVocate LLC, #RNChat	HR Panel Participants TBA